Graphic Designer - Healthcare (Evening Shift)

Company: Minerva Research Solutions
Location: Karachi, Pakistan
Shift: Evening Shift / US Market Aligned
Employment Type: Full-Time

About the Role

Minerva Research Solutions is looking for a creative and detail-oriented Graphic Designer to join our Patient Enrollment Department (PED).

The role will focus on creating compelling, professional, and compliant visual content to support clinical study patient recruitment campaigns , primarily targeting audiences in the United States .

You will work closely with the Performance Marketing and Patient Enrollment teams to develop creatives that attract the right audience and support the patient recruitment funnel.

Key Responsibilities

• Design high-quality graphics for clinical study recruitment campaigns targeting the U.S. market.

• Create social media advertisements, static ads, carousels, banners, digital flyers, landing page visuals, and other patient-facing materials.

• Develop multiple creative variations for performance marketing campaigns and A/B testing.

• Work closely with the Performance Marketer to create visuals optimized for lead generation and patient recruitment .

• Understand campaign objectives, target demographics, and clinical study requirements before developing creatives.

• Adapt designs for different advertising platforms, including Facebook, Instagram, Google, and other digital channels .

• Create engaging visuals that clearly communicate clinical study opportunities while maintaining a professional healthcare-focused appearance.

• Develop creative concepts based on campaign performance and audience response.

• Modify and optimize existing creatives based on marketing performance data.

• Maintain consistency across campaigns while adapting designs to different clinical studies and target audiences.

• Ensure all patient-facing content is accurate, professional, and aligned with approved study messaging.

• Manage multiple study campaigns and creative requests while meeting deadlines.

Required Qualifications & Experience

• Bachelor's degree/diploma in Graphic Design, Visual Communication, Fine Arts, or a related field .

• 2–4 years of professional graphic design experience .

• Strong portfolio demonstrating digital advertising and social media creative work.

• Strong proficiency in Adobe Photoshop and Illustrator .

• Experience with Figma, Canva, or other modern design tools is a plus.

• Understanding of social media advertising formats and creative best practices.

• Strong typography, layout, composition, and visual storytelling skills.

• Ability to create multiple creative concepts from a single campaign brief.

Preferred / Plus

• Experience designing for healthcare, medical, pharmaceutical, clinical research, or life sciences industries.

• Understanding of clinical trial patient recruitment is a strong advantage.

• Experience creating advertising creatives for the U.S. market .

• Previous experience working with performance marketing teams.

• Understanding of how creative design impacts CTR, CPL, lead quality, and conversion .

• Experience designing healthcare or patient-focused communication materials.

Ideal Candidate

The ideal candidate is not simply a graphic designer who creates attractive visuals. We are looking for someone who understands performance-oriented design and can create visuals that encourage the right audience to take action.

You should be able to think:

Study Requirements → Target Patient → Creative Concept → Advertisement → Patient Lead

You will work closely with the Performance Marketer to continuously test, improve, and scale recruitment creatives.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

• Quality and effectiveness of recruitment creatives

• Creative turnaround time

• Number and quality of creative variations produced

• CTR and engagement of creatives

• Contribution to lead-generation performance

• Ability to support A/B testing

• Creative performance optimization

• Adherence to approved study messaging and guidelines

• Collaboration with Performance Marketing and PED teams

Working Hours

Evening Shift , aligned with U.S. market activity.

The candidate should be comfortable working during evening hours to support campaigns targeting U.S. audiences and coordinate closely with the Performance Marketing team.