Manager Media Buying

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be  Extraordinary by  Leading Collectively to  Inspire transformational Creativity.
• Create an  Open environment by Balancing People and Client Experiences by  Cultivating Trust .
• Lead  Optimistically by  Championing Growth and Development to  Mobilize the Enterprise .

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact:

EssenceMediacom is a brand of WPP Media , the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Manager Media Buying to join us. In this role, you will be responsible for negotiating media deals for the company’s local clients. You will be responsible for handling media vendors and facilitating clients throughout the buying process and additional duties as assigned. The role includes both independent and coordinated buying initiatives.

Reporting of the role

This role reports to: Senior Manager Media Buying

3 best things about the job:

• Being part of a talented, and passionate team.
• Working and interacting closely with top media corporations
• Opportunity to implement and execute industry first initiatives

In this role, your goals will be:

In three months:

• Complete knowledge of buying and planning systems.
• Understanding of the WPP Media's buying and planning process – includes basic understanding and importance of proprietary tools.
• Execute basic media and proprietary campaigns.

In six months:

• Conduct negotiations with partners and close deals.
• Analyze and interpret data and its impact.
• Develop strong relationships with partners.

In 12 months:

• Develop, execute and analyze negotiation deals.
• Promote WPP Media's proprietary products.
• Close negotiation deals and manage assigned clients.

What your day looks like at EssenceMediacom:

• Responsible for constructing airing deals.
• Monitoring of KPI clients.
• Ensuring keeping a track on daily TV activities – Ratings.
• Monitoring positions and droppages.
• Monitoring competition.
• Co-coordinating with other support functions.
• Prepare CPRP workings.
• Working with strategic units.
• Coordination with channels to ensure placements, and reduce droppages.
• Generation of weekly droppage report and take up issue with the channel.

Skills & Experience:

• Must be a BBA / MBA from a reputable university of equivalent. 
• Must have an experience of at least 2+ years in media buying experience.
• Superior time management and prioritization skills.
• Excellent communication skills.
• Strong analytical and number skills.
• A pro-active approach with excellent negotiation and communication skills.
• Media knowledge and understanding of systems.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

About Pakistan

WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan. 

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