Content Marketing Senior Editor

Position Overview: The Content Marketing Senior Editor is responsible for turning KnowledgeCity's content marketing strategy into high-quality, search-optimized content that supports organic traffic, search visibility, audience engagement, lead generation, and sales-qualified opportunities. This role leads day-to-day editorial execution across website content, articles, guides, reports, case studies, landing pages, thought leadership, and other marketing assets. The Content Marketing Senior Editor works closely with writers, designers, SEO resources, product marketing, sales, and other stakeholders to ensure content is accurate, differentiated, aligned with business priorities, and consistently produced to a high standard. The role combines editorial leadership with hands-on writing, editing, SEO optimization, and performance analysis. The Content Marketing Senior Editor must be able to strengthen drafts, guide contributors, translate complex topics into clear and compelling content, maintain high editorial standards, and use performance data to continuously improve content. Responsibilities: Execute the editorial side of KnowledgeCity's content marketing strategy, producing high-quality content that supports organic growth, brand visibility, lead generation, and qualified pipeline. Help manage the content calendar based on business priorities, target audiences, industries, product initiatives, search opportunities, and seasonal compliance needs. Translate content strategy into clear briefs, outlines, and assignments for HR, Learning & Development, compliance, safety, training, and workforce development audiences across KnowledgeCity's key solution areas. Conduct keyword, competitor, content gap, and search intent research to support topic selection, content development, and topic authority. Lead the writing, editing, and review of SEO-focused content, including articles, pillar pages, solution and industry pages, guides, reports, case studies, comparison pages, landing pages, and downloadable resources. Develop and refine content briefs and drafts to ensure content is accurate, differentiated, conversion-focused, well structured, and aligned with KnowledgeCity's positioning and brand voice. Apply SEO best practices across new and existing content, including keyword targeting, page structure, metadata, internal linking, content depth, readability, and search intent. Continuously optimize and refresh existing content based on rankings, traffic, engagement, conversions, competitive activity, changing search behavior, and business priorities. Work with product, sales, subject matter experts, design, and other teams to verify accuracy and create credible content that connects KnowledgeCity's capabilities to real customer challenges. Strengthen conversion paths within content by incorporating relevant calls to action, resources, product pages, demo requests, and other lead-generation opportunities. Review content performance across imp