Creative Designer

Job description

Creative Designer (On-site) – Lahore Cantt, Pakistan (On-site). Reports To: Creative Lead / Director Growth & Performance.

About Digilatics

Digilatics is a performance-driven digital marketing agency serving US-based businesses. We specialize in scalable lead generation systems powered by paid media, organic acquisition, and disciplined analytics. Our operating philosophy emphasizes execution quality, structured thinking, and measurable business outcomes. Design at Digilatics is treated as a high-performance lever for conversion, not just an aesthetic exercise.

About the Role

The Creative Designer role is responsible for bridging the gap between static visual communication and high-impact Creative content. We are looking for a versatile creator who can produce both polished static designs and compelling Creative-based assets for the US market.

This position owns:

• Ad Creative Execution: Designing high-converting static and Creative ads.
• Social Content Production: Crafting engaging reels and short-form video.
• Visual Storytelling: Translating marketing concepts into structured visual frameworks.
• Brand Consistency: Ensuring all output aligns with client brand guidelines and platform requirements.

The Creative Designer is expected to maintain high execution speed, maintain organized project files, and proactively suggest creative improvements to enhance ad performance.

Experience & Core Requirements

• 1–3 years of experience in graphic design, Creative design, or a related creative role.
• Strong Portfolio: Demonstrated ability to create both static social media creatives and fluid Creative graphics.
• Technical Proficiency: Advanced command of Adobe Photoshop (static) and Adobe After Effects (Creative).
• Video Mastery: Proven ability to edit reels and short-form content specifically for social media platforms.
• AI Integration: Practical experience using AI design tools (e.g., Midjourney, Firefly, or equivalent) to accelerate creative workflows and asset generation.
• Performance Mindset: Understanding of how layout, typography, and Creative influence user behavior and conversion metrics.

Hiring Requirements & Process

To ensure we bring on the highest caliber of creative talent, all applicants must undergo the following evaluation phases:

• Initial Shortlisting: Candidates are screened based on portfolio quality and technical relevance.
• Design Task (Phase 1): Shortlisted candidates will receive a specific design task. This task must be completed and submitted within 48 hours.
• On-Site Trial (Phase 2): Candidates who pass the design task will undergo a mandatory 1–2 day unpaid trial period at our Lahore office. A functional laptop with Adobe Photoshop, After Effects, and necessary tools will be provided on-site for this evaluation.
• Evaluation Criteria: During the trial, we will assess design capability, Creative skills, conceptual understanding, and ideation ability.
• Final Selection: Hiring decisions are made based on the candidate’s ability to meet our creative and conceptual standards during the trial.

Static Design & Social Media Creatives

You will be responsible for designing high-quality static assets that capture attention in a crowded feed.

• Designing static creatives for social media posts, display ads, and diverse marketing campaigns.
• Applying strong principles of layout, typography, and color theory to ensure visual hierarchy.
• Structuring landing page visuals and static ad sets for maximum CRO (Conversion Rate Optimization).
• Maintaining strict adherence to brand guidelines across multiple US-based client accounts.

Creative Graphics & Video Editing

You will transform static concepts into dynamic experiences to drive engagement.

• Creating Creative graphics, transitions, and animations for digital platforms.
• Converting static visuals into simple, effective animations to increase ad thumb-stop rates.
• Editing high-energy reels, TikToks, and short-form video content tailored to specific platform algorithms.
• Collaborating with the growth team to iterate on video hooks and visual pacing based on performance data.

Creative Workflow & AI Integration

At Digilatics, we value efficiency through technology.

• Developing AI-assisted design workflows to improve asset production speed without compromising quality.
• Utilizing LLMs or AI research tools to assist in visual conceptualization and mood-boarding.
• Building and maintaining organized project files and SOPs for creative versioning and exports.

Team Collaboration & Execution Discipline

The Creative Artist / Designer works within a fast-paced performance environment.

• Collaborating with the marketing and performance teams to align visuals with campaign goals.
• Managing personal task timelines to ensure 100% on-time delivery of assets.
• Reviewing work for technical accuracy (aspect ratios, file sizes, and platform specs) before delivery.
• Maintaining discipline regarding feedback loops and version control.

Tools & Technical Skills

Strong working experience with the following platforms is expected:

• Adobe Creative Suite: Photoshop (Expert), After Effects (Strong), Premiere Pro (Proficient).
• Figma: For collaborative design and UI/UX asset handoffs.
• AI Tools: Midjourney, Adobe Firefly, or similar generative AI platforms.
• Communication: Slack and Project Management tools (e.g., ClickUp/Asana).

Analytical Thinking & Problem Solving

This role requires more than “making things look pretty.” You should be able to:

• Analyze why a specific creative performed well or poorly and suggest visual pivots.
• Solve technical challenges in Creative workflows (e.g., optimization for fast loading).
• Translate complex marketing messages into simple, digestible visual formats.

KPIs Influenced by This Role

• Zero-mistake attitude (correct dimensions, spelling, and brand colors).
• Creative Performance: CTR (Click-Through Rate) and Thumb-stop rates on video content.
• Execution Speed: Turnaround time from brief to final asset.
• 100% Internal Stakeholder Satisfaction.

This Role Is NOT for You If

• You prioritize “art” over marketing performance and conversion data.
• You struggle with tight deadlines or managing multiple client styles simultaneously.
• You are resistant to using AI tools to enhance your creative process.
• You require constant hand-holding to finalize technical exports.

Equal Employment Opportunities

We provide Equal Employment Opportunities (EEO) to all employees and applicants without regard to race, color, religion, gender, national origin, age, disability, or genetics.

Required Qualification

• Bechelros from a reputable university, preferably a Master\'s Degree

Benefits & Growth

• Health insurance
• Clear career progression path driven by performance
• Competitive salary aligned with responsibility
• Special recognition bonus (earned through delivery excellence)
• Fitness & leisure facilities (in-house)*

Work Location

• Lahore, Pakistan (On-site)

Job Working Hours

Aligned with US market operations (Slight adjustments during daylight saving)

• 5:00 PM – 2:00 AM Pakistan Time (Aligned with 08:00 AM – 05:00 PM EST)
• Monday - Friday

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