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- ...metrics. Lead a structured experimentation framework (A/B tests, CRO, user behavioral analytics). Partner with Marketing teams (SEO, SEM, Growth) to enhance acquisition and conversion. Explore opportunities in personalization, AI, automation, and digital mobility...
- ...optimize campaigns across paid media platforms including Google Ads, Facebook, LinkedIn, and programmatic advertising. Lead the SEO and SEM initiatives to improve organic search visibility and increase traffic. Oversee email marketing campaigns and marketing automation...
- ...Skills: Experience with marketing automation and email marketing platforms such as HubSpot, Mailchimp, and Brevo. Knowledge of SEO/SEM fundamentals to complement paid advertising strategies. Familiarity with conversion rate optimization (CRO), advanced attribution...
- ...and executing strategies for Market Research, Brand Strategy, Product Management, Content Creation, Digital Marketing (including SEO/SEM, Social Media Management, Campaign Management, Performance Marketing), and ATL/BTL/OOH advertising. • Strong proficiency in Budget...